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BONUS: Read the user persona how-to guide.

User Empathy Map Template

Used 770 times | Updated December 14, 2022

Dive into your users’ internal world and external influences with the User Empathy Mapping exercise. We created an easily editable template to develop and share User Empathy Maps. With guiding text to help you complete each section. Click and start filling it in with your findings.

Try first! Create an account if you like it.

Use This Template

Beautiful living documents, built like web pages.
Join 104,816 professionals using Xtensio.

Use This Template

Beautiful living documents, built like web pages.
Join 104,816 professionals using Xtensio.

Dive into your users’ internal world and external influences with the User Empathy Mapping exercise. We created an easily editable template to develop and share User Empathy Maps. With guiding text to help you complete each section. Click and start filling it in with your findings.

Try first! Create an account if you like it.

BONUS: Read the user persona how-to guide.

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What is a User Empathy Map and why create it?

Empathy Mapping is a UX design tool to visualize a user’s behavior and emotions. It’s a map of her internal world and external actions created based on research, user interviews, and observations. Taking the time to go through the Empathy Mapping exercise helps UX design teams develop empathy for who they are designing for. Always good to keep in mind when defining priorities, engineering front, and back-end functionalities, and making aesthetic choices.  

The User Empathy map (or UX Empathy Map) is divided into 6 sections going from a user’s inner world to their outer world.

Thoughts and Feelings cover what’s on the inside
Actions and Quotes cover easily observable behavior. 
Sights are about their surroundings.
Influences are about other entities that affect a user’s thoughts and actions.
Pains and Gains open it up to think about this persona’s relationship to your product or services.

We created an easily editable User Empathy Map template with guiding text to help you complete each part. Simply click and edit the text modules to add your own insights.

There is also a simpler version of the Empathy Map which is made up of four parts.

The next natural step after empathy mapping is to construct more detailed Personas, and take it further by developing Customer Journey Maps. Both available among Xtensio’s easily editable living document templates for Product Management and Design.

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Frequently asked questions

What is Xtensio?

Xtensio is the quickest and easiest way for teams to create, share and manage all of their business documents together. Create pitches, sales sheets, reports, case studies, agendas and more. Add images, videos, tables, buttons and other interactive modules. Drag and drop, resize, change backgrounds, colors. Share a link. Present a digital slideshow. Export a PDF/PNG.

Do I need to download software?

Nope. Xtensio is a web browser-based platform.

What browsers are compatible with Xtensio?

Xtensio works on recent versions of all major browsers. The smoothest experience is on Chrome. 

How is Xtensio different from PPT, Illustrator or Word?

Unlike other presentation or document creators, Xtensio works like a web builder so you can easily drag and drop interactive content, customize the layout, and change colors, fonts, backgrounds to get professional-looking business content out the door quickly, without needing a designer.

You can collaborate with team members and guests to work together in real-time on the cloud. And the flexibility to share projects as live web links, digital slideshow presentations or exportable PDF/PNGs means you don’t have to jump between tools when creating different deliverables. Check out this page to see how Xtensio outpaces the competition.

What is an Xtensio folio? 

An Xtensio folio is a living document. It’s a live webpage, a full-screen digital slideshow presentation and an exportable PDF/PNG document all-in-one. Folios are responsive, collaborative and completely customizable.
Start from an instructional templates or a blank folio to build all your business documents and presentations with the ease of a web builder. Add team members and guests to work together in real-time on the cloud. Changes instantly sync to the live version of the folio so both internal and external stakeholders are always up-to-date. Xtensio folios are the next generation of flexible documents and presentations.

Is my data private and secure?

Yes. All Xtensio plans include 128 bit SSL encryption and backups to ensure your data is secure. Here’s more on the range of sharing options on Xtensio, from completely private to public.

Can I create an Empathy Map for free?

Yes. Any Xtensio template, including the Empathy Map and User Empathy Map Templates  are FREE TO TRY. No need to add your credit card information to start editing. Create an account if you would like to save and share your work. 

What would I get by upgrading to a premium plan?

By upgrading to a premium plan, you can claim your branded URL, unlock unlimited projects, and access additional team features to create and collaborate on documents and presentations. Here’s more about our premium plans.

What’s the difference between the Empathy Map and User Empathy Map Templates on Xtensio?

They are both used for the same purpose of developing empathy for the humans you are designing a product or experience for. The Empathy Map is great for a quick start and simply shows “Says, Does, Thinks, Feels.” We designed the Empathy Map template using a bunch of label modules, to fill in with snappy, short keywords. User Empathy Maps have two additional parts to fill in (pains and gains) inviting to some more actionable insights for the UX design process. For this template we mostly used text modules, with guiding questions to help you complete each section. Simply click and type. You have a bit more space to add longer text and narrative if you need to.

Can I invite colleagues to work on my Empathy Map?

Yes! You can invite UX researchers, UX designers, product managers, marketing team members to your Empathy Map document. Work on it together, remotely. As a platform, Xtensio helps improve the way your team works. Here’s more on real-time collaboration .

How do I share my Empathy Map?

When you’re ready to share your completed Customer Journey Map, choose between these options:
– Present it as a full-screen digital slideshow
– Send it as a responsive web link (you can even have the link show in slide view)
– Export it as a PDF or PNG.
Learn more about the different ways to share your projects in this tutorial video.

Can I modify the Empathy Map Template?

Easily. Xtensio’s templates are fully customizable. You can use it as is simply by typing and editing the instructional text, and replacing images. If you’d like to go further apply any style you like. Change colors and fonts to match your branding. With drag and drop editor you can modify the layout, and repurpose the template for your specific needs.

Can I make my own templates on Xtensio?

Please do! Start with an existing template, modify it to your own needs and visual style, and save it as your team template. Start off new projects based on your own version. Submit a unique template design to us and we will promote it along with your profile!

Xtensio is your team space for beautiful living documents. Create, manage and share business collateral, easily.

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