Project Brief Template
The project brief template is a must-have tool for effective project management. Whether you’re planning an internal website update, organizing a client campaign or outlining a school project, the project brief will allow you to communicate your project in detail, set (SMART) goals, identify the project scope, know your budget and schedule, and measure success.
- Create a visually-engaging summary of your project to focus on high-level goals and objectives.
- Align different teams on a unified project goal and individual responsibilities.
- Make important project decisions quickly and effectively.
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Create, manage and share business collateral, easily.
Join the 104,475 changemakers.
The project brief template is a must-have tool for effective project management. Whether you’re planning an internal website update, organizing a client campaign or outlining a school project, the project brief will allow you to communicate your project in detail, set (SMART) goals, identify the project scope, know your budget and schedule, and measure success.
- Create a visually-engaging summary of your project to focus on high-level goals and objectives.
- Align different teams on a unified project goal and individual responsibilities.
- Make important project decisions quickly and effectively.
Paperless documents
Example project brief templates
How to create a project brief with Xtensio
- Click and start editing, no account or credit card required.
Follow along with the instructional project brief details. Add charts, graphs, images, and videos to customize the brief template and make it your own. Drag & drop. Resize. It’s the easiest editor ever.
- Customize everything in the project brief template to match your brand.
Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your project briefs and more.
- Work on the project brief together on the cloud.
Add colleagues (or clients) to collaborate on your brief templates. Changes automatically save and sync across all devices, in real-time.
- Share a link. Present a slideshow. Embed. Download a PDF/PNG.
The project plan seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.
- Reuse and repurpose.
Save your own brief templates. Or copy and reuse in other documents.
What is a project brief?
Simply put, a project brief (project proposal, creative brief, design brief or project plan) is a starting point for any project – whether it’s to plan an internal website update, organize a full-blown client campaign or outline a school project. In project management, the project plan is a key document that outlines the scope, scale and detailed requirements of the project, helping you reach your goals faster and more efficiently.
An effective creative brief emphasizes the project’s essence and focuses on results and outcomes. The who, what, when, where, and why of your project should be identified in your briefs. The decision on how to approach the project should be left to the graphic design team or the team in charge of the project’s tasks and deliverables.
How do you write a project brief?
The length of your project brief is determined by the scope and size of your project. The longer the brief, the more intricate the job. Don’t be concerned with formatting or adhering to a specific outline; a project brief can and should evolve depending on the goal.
In general, you can use the project brief template as an outline for creating your own creative briefs.
- Explain who this project is being created for.
- Describe the project. Give a project overview by defining the what and the why.
- Define SMART project objectives (specific, measurable, achievable, realistic and timely).
- Identify your target audience.
- Set the schedule and budget, including the final due date and important milestones.
- Detail the project scope: project deliverables, features, tasks, objectives.
- Determine how your team will define project success.
More templates related to the project brief
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The project summary template allows you to give an overview of your project, list expectations, set goals, measure success, identify project scope and target audience, and know your budget & schedule in detail. Projects are everywhere, whether it is for a school or a business. The template will help you to ease the project management process and finalize any project successfully.
Yes! We have a couple of examples above that you can use as a starting point for your own. If you find a brief example you like, use it for your inspiration.
The main information you’ll need to fill out the project brief template is an overview of the project, your client info, target audience, SMART objectives, project scope, factors to measure success, budget, and due dates.
Yes! You can invite as many people as you’d like to collaborate on your project briefs and other project management documentation. As a platform, Xtensio helps improve the way your team works.
Choose your file format. Present it as a full-screen digital slideshow, share it as a responsive web link or export it as a PDF (customize the PDF size) or PNG.
We do! There are a number of different templates, examples, and resources to guide you through the process of promoting and growing your business. Check out our Project Management toolbox to find more tools and resources.
