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BONUS: Read the PESTLE analysis how-to guide.

PESTLE Analysis Template

Used 894 times | Updated February 1, 2023

Marketers and strategists use the PESTLE Analysis as a framework to identify key external factors that may impact an organization now and in the future. The goal of this exercise is to uncover the Political, Economic, Social, Technological, Legal, and Environmental forces surrounding your organization. So that you can keep an internal true north with your next big idea while these external factors come to play.

  • Identify, analyze, and monitor external factors affecting your organization.
  • Use your findings to complete other business management exercises such as the SWOT analysis and the Business Model Canvas.
  • Inform strategic moves and organizational decisions.
Use This Template

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 104,816 changemakers.

Use This Template

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 104,816 changemakers.


The monthly marketing report template makes it easy to showcase the results of your marketing strategies and campaigns to clients, managers and other key stakeholders. Keep an ongoing record of your marketing efforts, measure the impact of strategic marketing initiatives and long-term projects and make more informed business decisions by creating your own monthly marketing reports.

  • Create a living PESTLE framework to analyze and monitor the external factors affecting your organization.
  • Inform organizational planning and decision-making with data on external environmental factors.
  • Use your findings to complete other business management exercises such as the SWOT analysis and the business model canvas.

BONUS: Read the PESTLE analysis how-to guide.

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How to create a PESTLE analysis with Xtensio

  • Click and start editing, no account or credit card required.
    Follow along with the instructional PESTLE framework details. Add charts,
    graphs, images, and videos to customize the PESTLE analysis template and make it your own. Drag & drop. Resize. It’s the easiest editor ever.
  • Customize everything in the PESTLE analysis template to match your brand.
    Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your PESTLE analysis and more.
  • Work on the PESTLE analysis template together on the cloud.
    Add colleagues (or clients) to collaborate on the PESTLE analysis. Changes automatically save and sync across all devices, in real-time.
  • Share a link. Present a slideshow. Embed. Download a PDF/PNG.
    The PESTLE analysis seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.
  • Reuse and repurpose.
    Save your own PESTLE analysis template. Or copy and reuse in other documents.
Quick Tip

Follow along step-by-step with the PESTLE analysis how-to guide.

What is a PESTLE analysis?

The PESTLE analysis is a strategic framework used by marketers and business strategists to identify, analyze, organize, and monitor key external factors that may impact an organization now and in the future.

The goal of this exercise is to analyze and monitor the external marketing environmental factors that have an impact on your organization. You can then use your findings to identify your threats and weaknesses in the SWOT Analysis or TOWS Matrix while defining your next big idea.

What are the six components of a PESTLE analysis?

The PESTLE analysis template helps you uncover six major external factors that may affect your organization: the political, economic, social, technological, legal and environmental.

How do you structure a PESTLE analysis?

The PESTLE analysis template outlines everything you need to analyze your organization’s external environmental factors.

  • Politics: How does the government influence the economy or your organization in particular?
  • Economics: How does the economic landscape directly impact your company? What are the long-term effects?
  • Social: What’s going on culturally? How is this affecting your ideal consumer?
  • Technology: What technological advancements are affecting operations in your industry?.
  • Legal: Are there certain laws that affect your organization’s business environment? Any internal laws or legal policies?
  • Environmental: How does your immediate environment impact your industry and operations?

Are there alternatives to the PESTLE Analysis?

Yes. To analyze the broader market landscape and your organization’s place in it explore these strategic frameworks.

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Frequently asked questions

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Yes. You can try out Xtensio’s simple editor and any template, including the PESTLE analysis template without creating an account. To save your work, collaborate with your team and access other premium features and resources, you can upgrade to premium. Plans start at $8 per month.

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By upgrading to our premium plans, you’ll have a private, branded workspace with your own URL where you, your team members and guests can create and collaborate on multiple presentations and documents.
You’ll be able to lock branding across your deliverables with the team style guide, streamline the creation process with custom templates, unlock exports, add password protection and customize individual shared links, and view folio stats to stay updated on all of your projects. Here’s more about our premium plans.

What would I use the PESTLE analysis template for?

The goal of the PESTLE analysis template is to analyze and monitor the external marketing environmental factors that have an impact on your organization. Use your findings to identify your threats and weaknesses in the SWOT Analysis or TOWS Matrix while defining your next big idea.

What should be included in the fundraising report?

A description of your product or service, an outline of your growth, introduction to your team and funding goals.

What is a living document?

The living PESTLE analysis template allows you to instantly sync different departments and management. You can add collaborators to work in real-time. And you can share the customizable link to keep colleagues up-to-date on your progress.

Can I add colleagues to edit the PESTLE analysis template?

Yes! You can invite as many people as you’d like to collaborate on your PESTLE analysis and more. As a platform, Xtensio helps improve the way your team works.

How do I share my PESTLE analysis?

Choose your file format. Present it as a full-screen digital slideshow, share it as a responsive web link or export it as a PDF (customize the PDF size) or PNG.

Do you have other tools for business development?

We do! There are a number of different templates, examples and resources to guide you through defining and implementing your business. Check out our Business Development toolbox and our Strategy toolbox to find more tools and resources.

Xtensio is your team space for beautiful living documents. Create, manage and share business collateral, easily.

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