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Marketing Plan Template  | Desktop and Mobile Views

BONUS: Read the marketing plan how-to guide.

Marketing Plan Template

Used 2561 times | Updated February 1, 2023

A strong marketing plan defines the strategy and tactical marketing efforts a company plans to use to reach its customers. The marketing plan template helps companies identify core objectives, define a clear roadmap and grow faster.

  • Define a visually-engaging strategic marketing roadmap to reach your target audience.
  • Ensure consistency and clarity across your marketing strategy.
  • Provide transparency across your organization and enable effective resource management.
Use This Template

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 104,604 changemakers.

Use This Template

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 104,604 changemakers.

A strong marketing plan defines the strategy and tactical marketing efforts a company plans to use to reach its customers. The marketing plan template helps companies identify core objectives, define a clear roadmap and grow faster.

  • Define a visually-engaging strategic marketing roadmap to reach your target audience.
  • Ensure consistency and clarity across your marketing strategy.
  • Provide transparency across your organization and enable effective resource management.

BONUS: Read the marketing plan how-to guide.

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Use professionally built guiding templates or start from scratch. Create any document or presentation – pitches, sales sheets, reports, case studies, agendas, wikis, strategy exercises…
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Collaborate with team members and guests in real-time. Changes save and sync across all devices automatically.
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Share folios with customized links, present full-screen digital slideshows, export PDFs and PNGs. You can even embed on your website. Your work is responsive and will look good everywhere.
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Example marketing plan templates

  • Marketing Plan Beadsy Jewels example
    Preview ›
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    Fashion Brand Marketing Plan
    Used 496 times
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  • Marketing Plan AG Group Consul example 1
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    Consulting Services Marketing Plan
    Used 826 times
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How to create a marketing plan with Xtensio

  • Click and start editing, no account or credit card required.
    Follow along with the instructional marketing plan details. Add charts, graphs, images, and videos to customize the marketing plan template and make it your own. Drag & drop. Resize. It’s the easiest editor ever.
  • Customize everything in the marketing plan template to match your brand.
    Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your marketing plan and more.
  • Work on your marketing plan together on the cloud.
    Add colleagues (or clients) to collaborate on the marketing plan template. Changes automatically save and sync across all devices, in real-time.
  • Share a link. Present a slideshow. Embed. Download a PDF/PNG.
    The marketing plan template seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.
  • Reuse and repurpose.
    Save your own custom marketing plan templates. Or copy and merge into other documents.
Do not forget

Follow along step-by-step with the marketing plan how-to guide.

What is a marketing plan template?

Your organization’s marketing strategy should outline your brand’s positioning, who your target audience is, an explanation of your product or service, its core mission, vision, and values, and your go-to-market strategy. High-level business objectives relevant to your overall marketing initiatives should also be included in your marketing strategy.

The marketing plan template is the tactical piece of documentation in your marketing strategy. The marketing plan details how that marketing strategy will be implemented. The marketing plan, as opposed to the marketing strategy, is significantly more action-oriented and serves as the template for marketing campaigns, tactics, and messaging.

How do I create a marketing plan?

To align your product or service with the correct target audience for your marketing plan, you’ll need to do your market research and carefully put together your promotional strategy.

  • Lead with a brief executive summary, 2 or 3 sentences.
  • Define your marketing strategy. Know your value proposition, strength, weaknesses, opportunities, and threats. Define your “marketing mix”.
  • Set realistic goals at the early stages of your marketing efforts. Use SMART objectives.
  • Identify your target market to increase the strength of your marketing strategy.
  • Outline your promotional strategy and social media marketing plan to showcase how your product or service will meet with the target buyer.

For a more detailed guidance and to discover related processes and helpful templates, follow our marketing plan how to guide.

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Frequently asked questions

What is Xtensio?

Xtensio is the quickest and easiest way for teams to create, share and manage all of their business documents together. Create pitches, sales sheets, reports, case studies, agendas and more. Add images, videos, tables, buttons and other interactive modules. Drag and drop, resize, change backgrounds, colors. Share a link. Present a digital slideshow. Export a PDF/PNG.

What’s a folio?

A folio is a live webpage, a full-screen digital slideshow presentation and an exportable PDF/PNG document all-in-one. Folios are responsive, collaborative and completely customizable.
Start from an instructional template, editable example or a blank folio to build all your business documents and presentations with the ease of a web builder. Add team members and guests to work together in real-time on the cloud. Changes instantly sync to the live version of the folio so both internal and external stakeholders are always up-to-date. Folios are the next generation of flexible documents and presentations.

How is Xtensio different from PPT, Illustrator or Word?

Unlike other presentation or document creators, Xtensio works like a web builder so you can easily drag and drop interactive content, customize the layout, and change colors, fonts, backgrounds to get professional-looking business content out the door quickly, without needing a designer.
You can collaborate with team members and guests to work together in real-time on the cloud. And the flexibility to share folios as live web links, digital slideshow presentations or exportable PDF/PNGs means you don’t have to jump between tools when creating different deliverables. Check out this page to see how Xtensio outpaces the competition.

Is my data private and secure?

Yes. All Xtensio plans include 128 bit SSL encryption and backups to ensure your data is secure. Here’s more on the range of sharing options on Xtensio, from completely private to public.

Can I create a free marketing plan?

Yes. You can try out Xtensio’s simple editor and any template, including the free marketing plan templates and social media marketing plan without creating an account. To save your work, collaborate with your team and access other premium features and resources, you can upgrade to premium. Plans start at $8 per month.

What would I get by upgrading to a premium plan?

By upgrading to our premium plans, you’ll have a private, branded workspace with your URL where you, your team members and guests can create and collaborate on multiple presentations and documents. Here’s more about our premium plans.

What would I use the marketing plan template for?

The marketing plan template allows you to define your marketing mix, analyze your target market, set objectives, track your KPIs and identify the best promotion strategy. It is a necessary and powerful tool for all businesses to increase growth.

Do you have any sample marketing plan templates I could use?

Yes! We have a couple of marketing plan template examples above that you can use as a starting point for your own. If you find a style you like, use it for your inspiration.

What information is needed to create a marketing plan?

The main information you’ll need to fill out the marketing plan template is your marketing mix (4Ps), target market analysis, SMART objectives, promotion strategy and KPIs to be tracked.

Can I add colleagues to edit the marketing plan template?

Yes! You can invite as many people as you’d like to collaborate on the marketing plan template. As a platform, Xtensio helps improve the way your team works.

How do I share my marketing plan?

Choose your file format. Present it as a full-screen digital slideshow, share it as a responsive web link or export it as a PDF (customize the PDF size) or PNG.

Do you have other resources for marketing?

We do! There are several different templates, examples and resources to guide you through the process of promoting and growing your business. Check out our Marketing toolbox and our Strategy toolbox to find more tools and resources.

Xtensio is your team space for beautiful living documents. Create, manage and share business collateral, easily.

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