Digital Marketing Canvas Template
The digital marketing canvas template is used by marketers, strategists, entrepreneurs, designers and developers to organize a company’s digital marketing strategy. The digital marketing canvas provides a structured framework to communicate your product or service’s value proposition with marketing tactics and digital technologies.
- Attract, persuade and convert customers to your product or service.
- Detail the actions and channels you will use to reach your target customer.
- Segment your marketing campaigns to provide value at every stage of the customer lifecycle.
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Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 102,396 changemakers.
The digital marketing canvas template is used by marketers, strategists, entrepreneurs, designers and developers to organize a company’s digital marketing strategy. The digital marketing canvas provides a structured framework to communicate your product or service’s value proposition with marketing tactics and digital technologies.
- Attract, persuade and convert customers to your product or service.
- Detail the actions and channels you will use to reach your target customer.
- Segment your marketing campaigns to provide value at every stage of the customer lifecycle.
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How to create a digital marketing canvas with Xtensio
- Click and start editing, no account or credit card required.
Follow along with the instructional template details. Add charts, graphs, images, and videos to customize the digital marketing canvas and make it your own. Drag & drop. Resize. It’s the easiest editor ever.
- Customize everything in the digital marketing canvas template to match your brand.
Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your business model, marketing canvas and more.
- Work on your digital marketing campaigns together on the cloud.
Add colleagues (or clients) to collaborate on the digital marketing canvas. Changes automatically save and sync across all devices, in real-time.
- Share a link. Present a slideshow. Embed. Download a PDF/PNG.
The digital marketing canvas seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.
- Reuse and repurpose.
Save your own custom marketing templates. Or copy and merge into other documents.
What is a canvas in digital marketing?
The Digital Marketing Canvas is a framework for developing your company’s digital marketing strategy – including what actions, campaigns and tactics you’ll be using to reach your target buyers. Marketers, entrepreneurs, developers, designers, sales and customer success managers work together on the DMC to uncover marketing strategies that align with the digital customer lifecycle and accelerate business growth.
You should create the canvas with members from your marketing, sales, development, product, design and customer success teams to get a well-rounded view of your product or service’s unique value and how you can best communicate that to your target buyer throughout the customer lifecycle.
How do you write a digital marketing brief?
The first and most important step in building your company’s digital marketing strategy is to understand your brand values, mission and vision. This will help you determine what your brand stands for and how that’s different from the competition so you can pinpoint the most useful digital marketing tactics.
Here are the steps you’ll take to write your digital strategy:
- Define your mission, vision and brand story.
- Brainstorm digital marketing channels.
- Identify your target audience.
- Uncover your product/service’s unique value.
- Detail your activation & referral initiatives.
- Calculate your digital marketing strategy ROI.
- Describe the market landscape.
- Outline retention strategies & success tracking.
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The goal of this exercise is to define a digital marketing strategy to maximize your product’s revenue and increase overall growth. This is a process that your team should continually evaluate and optimize.
You should include any and all information that goes into defining your marketing strategy. Specific sections of the template will help you detail your value proposition, mission, vision, brand, target audience, market, acquisition, activation, referral, revenue and retention.
The living digital marketing canvas allows you to instantly sync your entire team throughout the process. The document evolves as your marketing strategy comes together. You can add collaborators to work in real-time. And you can share the customizable link to keep internal and external colleagues up-to-date as the project progresses.
Yes! You can invite as many people as you’d like to collaborate on your proposals. As a platform, Xtensio helps improve the way your team works.
Choose your file format. Present it as a full-screen digital slideshow, share it as a responsive web link or export it as a PDF (customize the PDF size) or PNG.
We do! There are several different templates, examples and resources to guide you through defining and implementing your business. Check out our Business Development toolbox and our Marketing toolbox to find more tools and resources.
