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Content Strategy

BONUS: Read the content strategy how-to guide.

Content Strategy Planner Template

Used 1442 times | Updated February 1, 2023

A strong content strategy boils down to creating the right type of content for your target audience. Use Xtensio’s interactive content strategy template with your team to go through every step of your content strategy, from planning and executing to publishing and optimizing.

  • Create a plan to generate reliable and cost-effective sources of website traffic and new leads.
  • Define how and what type of content will be used to achieve marketing and business goals.
  • Eliminate confusion across departments and streamline content creation.
Create Your Free Content Strategy

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 104,816 changemakers.

Create Your Free Content Strategy

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 104,816 changemakers.


A strong content strategy boils down to creating the right type of content for your target audience. Use Xtensio’s interactive content strategy template with your team to go through every step of your content strategy, from planning and executing to publishing and optimizing.

  • Create a plan to generate reliable and cost-effective sources of website traffic and new leads.
  • Define how and what type of content will be used to achieve marketing and business goals.
  • Eliminate confusion across departments and streamline content creation.

BONUS: Read the content strategy how-to guide.

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Use professionally built guiding templates or start from scratch. Create any document or presentation – pitches, sales sheets, reports, case studies, agendas, wikis, strategy exercises…
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Click, drag, drop, resize, customize and edit anything. Add images, videos, tables, lists, buttons, charts. Embed web pages, maps, other presentations.
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Collaborate with team members and guests in real-time. Changes save and sync across all devices automatically.
Flexible sharing
Share folios with customized links, present full-screen digital slideshows, export PDFs and PNGs. You can even embed on your website. Your work is responsive and will look good everywhere.
Ensured brand consistency
Add your fonts and colors from your (or your clients’) website. Save your style guide to lock branding for all your team and their folios.
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Group folios according to client, asset type, approval stage, project, etc. Control access levels and track team activity with in-app notifications, stats and weekly reports.
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Ensure brand consistency with Xtensio
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Example content strategy templates

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How to create a content strategy with Xtensio

  • Click and start editing, no account or credit card required.
    Follow along with the instructional content strategy template details. Add charts, graphs, images, and videos to customize the content strategy template and make it your own. Drag & drop. Resize. It’s the easiest editor ever.
  • Customize everything in the content strategy template to match your brand guidelines.
    Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your content strategy and more.
  • Work on your content strategy together on the cloud.
    Add colleagues (or clients) to collaborate on the content strategy template. Changes automatically save and sync across all devices, in real-time.
  • Share a link. Present a slideshow. Embed. Download a PDF/PNG.
    The content strategy template seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.
  • Reuse and repurpose.
    Save your own custom annual content strategy templates. Or copy and merge into other documents.
Quick Tip

Follow along step-by-step with the content strategy how-to guide.

What is a content strategy framework?

The content strategy is a foundational piece of your marketing plan. A content strategy is an ongoing process of turning business objectives into an actionable plan that uses content as the key source of achieving those goals. This framework consists of managing any and all tangible media that your business creates and owns and helps you outline all the elements you need to plan, execute, publish, and optimize your content.

What information should be included in a content plan?

The information that you include in your content strategy will depend on your business goals and should speak directly to these objectives. In digital marketing, content focuses on four main elements:

  • Information – What type of message does your content revolve around? Information can be factual, practical, informative, fun or a combination.
  • Context – This is the objective of your content. Who is your target audience? What problem is your content trying to solve, for your business and the reader?
  • Medium – What channels are you publishing the content on, and how does that influence the overall message?
  • Format – Content comes in many different styles: text, image, audio, video, interactive, virtual/augmented reality, etc.

How do you write a content strategy?

To reiterate, your content strategy will start with your core business goals and objectives, so start there!

Define your core goals
These goals should be high-level, meaning they should be broad statements or generalities rather than focusing on the fine details. Establish a few goals and build your content around them. Some example of goals for your content strategy may be:

  • Drive traffic to your site via organic traffic.
  • Bring exposure to your products and services.
  • Become thought leaders in the industry.

Identify Key Performance Indicators (KPIs)
What variables will you look at to define the success of your content? Your KPIs will vary depending on your product and service as well as the goals you’re trying to reach. They may include:

  • Reach X number of views per month on blog.
  • Gain X number of new followers on social media.
  • Generate $X in revenue.
  • Add X number of new opt-ins to the newsletter each month.
  • Reach X amount of shares per blog post per month.

Understand who your target audience is
Make sure you understand who your audience is and what they care about. This will help you write relevant content. What information are they seeking? What problems are they trying to solve? Create personas of your ideal audience.

Uncover keywords related to your target audience
You can search popular keywords on the channels you plan to share on (social media, blog, webinars, etc.) or use Google Keyword Planner to find the right keywords for your content. This will improve SEO and searchability of your content, and help you reach your target audience.

Create a content frequency calendar
How often will you be creating new content? Once a month? Three times a month? Think of your calendar broadly and then go into the finer details after. Define a topic for each month, and create subtopics that can guide your content creation.

Write down your publishing procedures and distribution channels
Where might you find your target audience? Every medium is different, what goes onto Instagram can’t possibly be the same as what goes on LinkedIn. Every platform has a finesse that will yield the most results for your company. Some channels you may want to distribute your content on:

  • Social Media: Facebook, Twitter, LinkedIn, Pinterest, Instagram, Etc.
  • Help Channels: Quora, Reddit, or StumbleUpon.
  • Newsletters.
  • Traditional PR.
  • Influencers.

You’ll also want to create a checklist of procedures to perform before you publish your content to make sure you cover your bases before pushing content to hundreds and thousands of people.

  • Proofread for spelling and broken links (obviously).
  • Include a direct and compelling post title and make sure your URL matches.
  • End with a call-to-action you want your reader to perform.
  • Assign Alt Text to any image inserts (recommended for SEO).
  • Optimize social share language and images.
  • Write a compelling meta description and title.
  • Saturate your content with the keywords mentioned in the section above.

Brainstorm content ideas
Take your learnings from uncovering your business goals, target audience and content topics to brainstorm some ideas for content you’d like to create.

Why develop a Content Strategy?
Companies dedicate time and resources to content marketing as an inbound or organic lead-generation method to increase brand awareness, establish brand trust, and boost traffic to the brand domain. It’s bigger than ever now because the digital age made it so that content marketing can be a low to no-cost method of reaching potential customers. It used to be more like the side hustle next to advertising and sales. And for companies like us, it is the only hustle.

If you chose to enter the content game, beware! It has become extremely saturated. There are more and more platforms, publishing channels, automation tools, and SEO knowledge that makes the content path accessible to all. A lot of copycat content out there that creates an echo chamber effect. There is huge competition for search ranking. Players with unlimited resources are merging the content game with the advertising game to tip the scales to their own advantage in the attention span wars. Therefore for small businesses or startups, the effort you put into content marketing should be nimble and experimental, but also well-planned and strategic.

We put together instructional content marketing process templates that can take you through different phases of your content marketing efforts. These are the industry’s best strategy, productivity, and creativity frameworks to tap into. Check them out if you plan to enter the content game.

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Frequently asked questions

What is Xtensio?

Xtensio is the quickest and easiest way for teams to create, share and manage all of their business documents together. Create pitches, sales sheets, reports, case studies, agendas and more. Add images, videos, tables, buttons and other interactive modules. Drag and drop, resize, change backgrounds, colors. Share a link. Present a digital slideshow. Export a PDF/PNG.

What’s a folio?

A folio is a live webpage, a full-screen digital slideshow presentation and an exportable PDF/PNG document all-in-one. Folios are responsive, collaborative and completely customizable.
Start from an instructional template, editable example or a blank folio to build all your business documents and presentations with the ease of a web builder. Add team members and guests to work together in real-time on the cloud. Changes instantly sync to the live version of the folio so both internal and external stakeholders are always up-to-date. Folios are the next generation of flexible documents and presentations.

How is Xtensio different from PPT, Illustrator or Word?

Unlike other presentation or document creators, Xtensio works like a web builder so you can easily drag and drop interactive content, customize the layout, and change colors, fonts, backgrounds to get professional-looking business content out the door quickly, without needing a designer.
You can collaborate with team members and guests to work together in real-time on the cloud. And the flexibility to share folios as live web links, digital slideshow presentations or exportable PDF/PNGs means you don’t have to jump between tools when creating different deliverables. Check out this page to see how Xtensio outpaces the competition.

Is my data private and secure?

Yes. All Xtensio plans include 128 bit SSL encryption and backups to ensure your data is secure. Here’s more on the range of sharing options on Xtensio, from completely private to public.

Can I create a free content strategy?

Yes. You can try out Xtensio’s simple editor and any template, including the content strategy template without creating an account. To save your work, collaborate with your team and access other premium features and resources, you can upgrade to premium. Plans start at $8 per month.

What would I get by upgrading to a premium plan?

By upgrading to our premium plans, you’ll have a private, branded workspace with your own URL where you, your team members and guests can create and collaborate on multiple presentations and documents.
You’ll be able to lock branding across your deliverables with the team style guide, streamline the creation process with custom templates, unlock exports, add password protection and customize individual shared links, and view folio stats to stay updated on all of your projects. Here’s more about our premium plans.

What would I use the content strategy template for?

The content strategy is a comprehensive planner that gives you a clear overview of your content marketing strategy, walking you through the major elements to plan, execute, publish, and optimize your content. Having a strong content strategy will eliminate confusion and streamline content creation to help your company reach your goals faster.

Do you have any content strategy examples I can use?

Yes! We have a couple of content plan examples above that you can use as a starting point for your own. If you find a style you like, use it for your inspiration. Just click on one of the examples further up on this page to save it as a folio and start editing with your own content.

How do I develop my content strategy?

First things first, you’ll want to identify the goals you’re trying to reach through your content or inbound marketing efforts. This could be driving traffic, gaining exposure or establishing your brand as thought leaders in the industry. Whatever it is, your goals will guide your content strategy.

Can I add colleagues to edit the content strategy template?

Yes! You can invite as many people as you’d like to collaborate on your content strategy plan, ensuring your whole team is aligned on your marketing strategy and content ideas. As a platform, Xtensio helps improve the way your team works. Here’s more on real-time collaboration.

How do I share my content strategy?

When you’re ready to share your content plan, choose between presenting it as a full-screen digital slideshow, sending it as a responsive web link or exporting it as a PDF or PNG. Learn more about the different ways to share your folios in this tutorial video.

Do you have other tools for promoting my business?

We do! There are a number of different templates, examples and resources to guide you through the process of establishing and growing your business. Check out our Marketing toolbox to find more tools and resources.

Xtensio is your team space for beautiful living documents. Create, manage and share business collateral, easily.

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